The Differing Design Thinking and Corporate Philosophies of Tamiya and Traxxas

The aesthetics, design thinking, and corporate philosophies of radio control vehicle companies, Tamiya and Traxxas, are as different as night and day. This is truly where beauty is in the eye of the beholder, as some Tamiya R/C hobby enthusiasts might see a Traxxas RTR (ready to run) vehicle and call it an ugly fast blob, while the Traxxas Racer might see a Tamiya radio controlled model vehicle and call it a fragile but beautiful piece of art that belongs on a museum or a shelf oriented by glass. In this episode of the RC Deep Dive podcast we lean into the philosophy and design thinking to explain the why behind these stark, deeper than skin deep, differences.