Why is Tamiya's Lavender Paint not the Correct Hue??

Tamiya offers a color of paint that they call "Lavender", TS-37. However it is not anywhere near what people generally consider a lavender shade of violet or purple. In this episode of the RC Deep Dive podcast, we take a deep dive into this red-violet hued spray paint for Tamiya's R/C and their other models and why Tamiya named it lavender.